Pelion is an early stage venture capital firm bent on exceeding the expectations of unapologetic entrepreneurs who shoot for the moon. A pursuit made possible by decades of experience, unwavering know-how and (most importantly) gritty, over-the-top determination.


Founded by Joel Peterson, a teacher of entrepreneurs, a long-time backer of entrepreneurs, and an entrepreneur himself. After helping to build Trammell Crow Company into a multi-billion dollar enterprise, eventually as Managing Partner, Joel left to teach at the Stanford Graduate School of Business and founded Peterson Partners, with the mission of helping entrepreneurs achieve their dreams. Since then Peterson Partners has grown into a professional, independent investment management firm with funds allocated across several disciplines: Private EquitySeed Stage Venture,Search Funds, and Real Estate.



Subtraction Capital is a venture capital fund that invests in early stage enterprise software companies in the San Francisco Bay Area and Salt Lake City. We focus on companies that best leverage our operating experience and deep professional networks.