Last Updated Dec. 15, 2016
INFORMATION WE COLLECT
Through our proprietary Blyncs™ sensors, we capture the movement of people and connected devices and things in a way that respects your privacy. Except as provided below, we do not collect any other information from or about you.
From Your Devices. We collect information from wireless signals that a variety of devices and things broadcast. Such information may include a device’s persistent identifiers and other information about the device, but never the content of communications transmitted by the device. For example, when you use a mobile device that has Wi-Fi or Bluetooth® turned on, our Blyncs™ sensors may observe information your device transmits, including its Wi-Fi or Bluetooth® MAC address, device type, and signal strength. Instead of storing your MAC address or similar device identifier, we create a unique identifier that we then store (“Blyncsy ID”). We may collect similar information from other kinds of wireless signals, and we handle this information in a similar fashion.
Unless you opt in to personally identifiable tracking through our website or use a mobile app powered by Blyncsy, we will not link the Blyncsy ID with any other personally identifiable information. We may, however, correlate different Blyncsy IDs to improve the accuracy of our services.
Some browsers have incorporated “Do Not Track” features. Most of these features, when turned on, send a signal or preference to the website or online service that a user visits, indicating that the user does not wish to be tracked. Because there is not yet a common understanding of how to interpret Do Not Track signals, we do not currently respond to those signals. For more information regarding Do Not Track mechanisms, see http://allaboutdnt.com/.
When You Opt In to Personally Identifiable Tracking. We allow you to opt in to linking the information we collect about your device with personal information about you to enhance our ability to use data to produce real-time data about habits and movements of a variety of people and to enhance the services offered to you by our mobile app partners. You can opt in on our website at www.blyncsy.com/opt-in. When you do so, we may ask that you provide us with your name, email, address, phone number, WiFi MAC address, and Bluetooth® MAC address. When you opt in, we will link this information with any other information we collect from your device. If you change your mind, you may opt out at any time through the method described below.
When You Opt Out. As described below, if you wish to opt out of our service, we ask that you provide us with the Bluetooth® and Wi-Fi MAC addresses for each device that you want to include in the opt-out. We need to store and maintain this information indefinitely to ensure that we do not collect and store other information from or about your device in the future.
Other Information You May Provide to Us. We may also maintain your email address or other personal information you provide to us when you contact us.
HOW WE USE AND SHARE THE INFORMATION WE COLLECT
We use the information we collect to help make predictions and develop insights based on patterns. For example, we may assemble aggregated and/or anonymous data about pedestrian traffic on your city’s main street in order to help your local businesses bring in more customers, or help city planners understand volumes of traffic for use in considering new construction projects. When you opt in to personally identifiable tracking, we use your personal information for internal purposes, such as to assess the accuracy of the aggregated and/or anonymous data we share. We may also share it with certain third parties as described below.
Government Customers. We only provide government customers with aggregated data and analytics—meaning we never provide our government customers your Blyncsy ID or any other personal information about you, except if compelled to do so by law or court order, or for certain other legal purposes described below.
Disclosure for Legal Purposes. We may disclose the information we collect if required to do so by law or if we, in good faith, believe that disclosure is necessary to (i) comply with a legal obligation; (ii) protect and defend our rights or property; (iii) act in emergency situations to protect your personal safety or the safety of the public; or (iv) protect against legal liability.
DATA SECURITY, DATA INTEGRITY, AND ACCESS
Blyncsy takes reasonable steps to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration and destruction. We have put in place appropriate physical, electronic and managerial procedures to safeguard and secure such information.
As part of our commitment to privacy, we have provided the ability to opt certain devices out of our location analytics services. In order to effectuate this opt out, we need you to provide us with the Bluetooth® and Wi-Fi MAC addresses for each device you wish to opt out. We keep this information indefinitely to ensure that our Blyncs™ sensors do not inadvertently collect and store other information from or about your device(s). When our sensors detect a signal that carries a Bluetooth® or WiFi MAC address that you have opted out, we refrain from collecting further information associated with such an address.
At this time our opt out is limited to permanent WiFi and Bluetooth® MAC addresses. The opt out does not work for other types of device identifiers, including randomized WiFi and Bluetooth® MAC addresses.
Please visit https://syncu.blyncsy.com/opt_out for more details about opting-out.
ATTENTION CALIFORNIA RESIDENTS
Section 1798.83 of the California Civil Code permits our customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please email us at support@Blyncsy.com.